Inspired by evolving client expectations and perspectives, Yomira's founding partners' vision is a turning point for the future of yacht charter.
With almost 50 years of collective experience in the superyacht charter sector, founding partners Neil Hornsby and Amanda Armstrong launched Yomira in the last quarter of 2020 to offer a highly bespoke consultancy approach to charters, with the 360º client journey at its heart.
Yomira dives deeper into understanding clients' vacation aspirations, applying perception and insight to foster enduring professional relationships, simplifying cumbersome procedural complexities, and ensuring transparency. Even experienced charter clients begrudge the convoluted booking process and want a more streamlined system, faster and more efficient. "This is a critical factor in being able to attract new clients to the concept of chartering a yacht, especially next generation clients," says Amanda Armstrong. Yomira positions itself as an approachable, highly discreet, and trusted resource, promoting superyachting as a lifestyle choice rather than a stereotypical status symbol. "We aim to build a more favourable perception of yacht charter by making it more appealing and accessible to a broader audience to grow the market," adds Armstrong
Yomira is confident that the charter industry will gradually recover its ground once travel restrictions are relaxed but are exercising in-depth due diligence to reassure clients on health, safety, and travel protocols during continuing uncertain times.
