A Beacon of Sustainability at Milano Design Week 2024
Unveiling Innovation and Artistry in Yacht Design
Milan, a city synonymous with high fashion and groundbreaking design, has once again turned heads, but this year with an unexpected twist at the Milano Design Week 2024. Azimut Yachts, in collaboration with the visionary minds at AMDL CIRCLE and renowned designer Michele De Lucchi, introduced a spectacle that blends the boundaries between nature, technology, and artistry through the “Mooring by the Moon” installation at the iconic Bagni Misteriosi del Teatro Franco Parenti.
The installation transforms the historical swimming pool into a stage of lunar inspiration and ecological dialogue. The journey begins upon entering the Palazzina dei Bagni Misteriosi, where visitors are immediately enveloped in a tranquil yet evocative atmosphere, setting the tone for a narrative of rediscovery and sustainability. The artful arrangement plays on all senses with ambient sounds, strategically placed visuals, and a carefully curated scent that mimics the ocean, leading guests through a pathway that feels both nostalgic and futuristic.
The Intersection of Art and Eco-Innovation
Central to the display is the Seadeck 6, a model that exemplifies Azimut's commitment to reducing environmental impact, boasting up to 40% lower CO2 emissions compared to traditional models. This innovation is highlighted not just in its operational design but also in the physical installation, where large moon-like structures made from shiny galvanized steel reflect the water below, symbolizing the connection between celestial guidance and maritime exploration.
The integration of recycled materials is evident throughout the installation. Sculptures resembling large shells are crafted from discarded fishing nets and recycled plastics, emphasizing the brand's forward-thinking approach to environmental responsibility. The interiors of the Seadeck 6, designed by Matteo Thun & Antonio Rodriguez, further reflect this ethos with furnishings that combine luxury with sustainability.
A Vision Shared
Giovanna Vitelli, Chair of the Azimut|Benetti Group, articulates the mission of the installation vividly: “The boat in the swimming pool of the Bagni Misteriosi is not just a symbol but a declaration of our dedication to a sustainable future that is both concrete and measurable. It’s about making a difference here and now, not tomorrow.”
Michele De Lucchi adds, “This installation invites visitors to engage in the theater of life, to stir the imagination which separates us from mere existence and allows us to envision a future harmonized with the environment.”
The response to “Mooring by the Moon” has been overwhelmingly positive, with attendees praising not only the technological advancements demonstrated by Azimut but also the seamless integration of artistic elements that make the message of sustainability resonate on a deeper level. This installation not only sets a new standard for yacht design but also serves as a powerful reminder of the role imagination and innovation play in crafting a sustainable future.
Looking Ahead
As Milano Design Week continues to showcase revolutionary designs and ideas, Azimut Yachts' installation stands out as a testament to the power of integrating luxury with sustainability. It challenges the industry and attendees alike to rethink their relationship with nature and technology, paving the way for a new era of responsible luxury yachting.
As we sail forward, the industry eyes will undoubtedly be on Azimut to see how they continue to innovate and inspire in the luxury yacht sector, proving that true luxury is not just about opulence but about fostering a harmonious balance with our planet.
