Today the luxury car manufacturer Rolls-Royce launched the new member of the Black Badge family, the new Black Badge Ghost.
The new car was introduced to a selected group of owners and specialized media in a private ceremony.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars mentioned -“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolize the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.
Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist, Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Our most advanced motor car yet has been reengineered to characterize the alter ego of Rolls-Royce: assertive, dynamic, and potent. This is the purest Black Badge motor car in the marque’s history. This is Black Badge Ghost.”